K11 Guangzhou develops an effective customer loyalty program with VITOVA

K11 is a corporate brand of shopping malls pioneering the blend of three essential elements being "Art", "People" and "Nature". In order to expand their business into new markets, K11 will be opening in Guangzhou this year. To develop an effective customer loyalty program, K11 was looking for a reliable and cost-effective EIM solution. Through a thorough product evaluation process, VITOVA has won the trust of K11 as the rightful solution despite keen competition.

VITOVA can convert complex documents (such as receipts) into electronic formats and editable files with speed and accuracy. It can integrate with K11's CRM system for loyalty point redemption by capturing customer’s spending as well as the purchase line items from receipts. These data are also useful for further business intelligence purpose.

To sum up, the above user-centric design tools can help improve the customer retention of K11.